Not a Typical Course — A Real-Agency Program

Most courses stop at slides. We teach inside a working agency, so you learn from real briefs, dashboards, campaigns, and client reviews. Seats are truly limited to 8 — by design.

Digital marketing basics

● Digital marketing – What,Why,Where,When,How
● Traditional marketing vs Digital marketing
● Types of digital marketing
● Digital marketing channels – Paid,Organic,Owned media
● Customer journey in this era
● How to Define ICP,Target audience – detailed
● Common Funnels in Digital Marketing
● Leads & Funnel Stages
● Workbook exercise

● Content & Content marketing – Why content is the king
● Fundamentals of content
● How to write a good content
● Copy writing basics
● How to write a good ad copies
● Some examples for ad copies & Ad poster,Banner copies
● Ai tools for Content marketing and content writing
● Ad copy exercise
● Some GoUp clients scripts case studies

● Social media marketing overview
● Video Editing basics
● Graphics Designing Basics
● Meta ads – overview,what,How,where
● Meta ads detailed class about how to Meta ad account and set-Up and createandOptimize campaigns(Awareness,Traffic,Engagement,leads,app promotion,sales) 
● Meta pixel & Conversation API detailed class
● Meta ads tips and tricks
● Meta ads Untold Truths & tips and tricks
● Meta ads Real GoUp clients case studies – Noha,Medicza,Jdr,Blossom inside,Taste
our tradition
● Tools for and Ai tools for social media marketing
● Meta ads workbook task and Real time task (Ad account creation,Ad account
setup,Sample campaigns creation)

● Google ads – Overview,What,How
● Google Ads Basics – Search & Display Ads,Performance Max,Youtube ads & More
Introduction
● Google ads detailed class with practicals
● Google Tag manager
● Keyword Research (Google Keyword Planner, Ubersuggest)
● Tools & Ai tools for google ads
● Campaign Optimization Concepts
● Tips and tricks about google ads
● Some GoUp Clients case studies

● SEO Overview
● On-page, Off-page, Local SEO, tech seo
● Content Writing & SEO-Oriented Planning (blogs, posts)
● Ai Tools in SEO
● Generative Engine Optimization (GEO) Overview & Basics
● Some real time GoUp client case studies – Noha
● Practical Exercise
● E-mail Marketing basics & Tools

● AI for Audience Research & Ad Optimization
● AI for Creative Design
● AI for Content Creation
● Ai tools for Campaigns
● AI for Workflow Automation
● Ai for Presentation
● Ai for Data charts & Reporting
● Automations in digital Marketing – Detailed
● Practical Task: Find some useful ai tools for digital marketing

● Google Analytics 4 Basics – Traffic, Engagement, Conversions – Detailed
● Detailed Class about KPI’s (Key performance instigators)
● Building Reports (Manual + AI-generated reports)

● Introduction to Websites (Types, Importance, Structure)
● Hands-on: Basic WordPress Setup & Theme Customization
● Landing page development basics
● Practical: Build a Simple Landing Page (with CTA & Analytics setup)
● Real Time GoUp Clients websites case studies

● Linkedin basics
● Linked in Content marketing
● How to use linkedin effectively
● Linked in ads
● Linkedin Sales navigator
● Linkedin Tips and Tricks

● Careers in digital marketing landscape
● How o leverage Ai in digital marketing
● Some real GoUp clients projects training
● How to get job in digital marketing
● How to start freelancing (Basics)
● How to start agency or company (Basics)
● Q and A session

Program Facts

• Duration: 40 Days (Offline)

• Time: 5–7 PM (Mon–Fri)

• Location: GoUp Building, No 27, ST-2, Theni to Bodi Main Road, Kodangipatti, Theni 625 582

• Language: English + Tamil

• Seats: Only 8 per batch — short selection call

• Instructors: See the Handbook after you join

View Full Syllabus

Why Not A Course?